10/40 Window Initiative

Gather.

The five goals are only reached in our countries if the leaders here are empowered, resilient and accelerating. So we build real relationships, support key leaders and share what works. Four times a year online, a call we prioritise. Once a year in person where we can, attached to a gathering already happening. And in 2028, a 10/40 NXT Gen Summit to celebrate together.

Create awareness. Increase visibility.

We make the need and the opportunity among the unreached known, and we make our shared projects visible — one story, told together. We speak for the work we do together, not for any region, country or church. We stand in the gap for the lost, and for the leaders of the church among them.

Measure together.

Narrative first. We look for and tell the stories that show the five goals being fulfilled — in the words of the people who live them, anonymised wherever they must be.

Numbers that fit. Indicators that narrate progress in each context; what counts in one country is not what counts in the next. Tools such as the Jesus-Following Index (jfindx.org) are offered, not required — twelve questions, four minutes on a phone, ages 13–30, run by the local team under its own name and anonymised before it goes anywhere else.

Nothing is measured top-down; everything goes through the people on the ground. Measuring together shows progress and lets us direct energy to what is actually happening — in some of the hardest places in the world.

Mobilize multipliers.

We believe the key to accelerating the growth of Christianity here is not only bringing people to share the gospel from the outside in — it is activating the next generation from the inside out. Equipping, empowering and mobilizing local next-gen believers to reach their generation. Each region does this in its own way. Together we share it, accelerate it and celebrate it. With the wider NXT Move family we also draw on Leadership Cultivation, the Women's Leadership Initiative and the Mercy Movement. And we try new ideas together — what works in one place, another can test.

Go digital, together.

Almost every young person in the Window carries a phone. The gospel can travel where a team cannot. So we do not build one platform — we hold one conversation. Each region brings its digital work, in Russian, Filipino, Arabic, Urdu, Nepali. We compare what works and take what can be reproduced. Evangelism first, not everything. Taking part is optional. One of our four calls each year is the digital session — and this is where new ideas will show up first.

Raise resources together.

We remove waste and make sure money reaches the places where it will do the most. We keep one another accountable. We share our resource relationships. And we cut the cost of raising funds by acting as one.